25 CÂU HỎI
What does CPM stand for in advertising media planning?
A. Cost Per Minute
B. Cost Per Media
C. Cost Per Thousand
D. Cost Per Message
Which term refers to the process of scheduling advertisements at certain times to reach the target audience?
A. Media buying
B. Media planning
C. Media monitoring
D. Media segmentation
What is the primary advantage of using social media advertising?
A. ligh cost per click
B. Limited audience targeting options
C. Ability to engage with the audience in real-time
D. Slow campaign optimization
Which metric measures the percentage of people who saw an advertisement at least once during a specific time?
A. Click-through rate (CTR)
B. Conversion rate
C. Reachd.
D. Engagement rate
Which advertising medium is best suited for targeting a local audience?
A. National magazines
B. Cable television
C. Outdoor billboards
D. Network radio.
Any paid form of non-personal and promotion of idcas, goods or services by an identified spousor is called
A. Sales promotion
B. Direct marketing
C. Personal selling
D. Advertising
Which marketing channel involves creating valuable content to attract und cagage potential customers?
A. Email Marketing
B. Content Marketing
C. Influencer Marketing
D. Aftiliate Murketing
Which of the following is an example of a public relations tactic?
A. Offering discounts to customers
B. Sending press réleases to media outlets
C. Creating sponsored content on social media
D. Hosting a webinar
Which marketing channel is most effective for generating immediate sales?
A. Public Relations
B. Content Marketing
C. Direct Marketing
D. Social Media Marketing
What is a slogan?
A. An announcemeal promoting a product and aiming to sell it.
B. A symbol used to represent a brand.
C. A short phrase to help people remember a brand or product.
D. None
Which of the following is an example of a brand touchpoint?
A. Product packaging
B. CEO's personal blog
C. Internal company memo
D. Supplier contract ei Limited reach
What is the advantage of using radio advertising?
A. Visual appeal
B. Wide geographic coverige
C. Long-lasting impact
D. High-cost elliciency
Harmful/ Banned products of similar names are used in which advertising.
A. Rural
B. to children
C. surrogate
D. mass
Which of the following is NOT a step in the IMC planning process?
A. Setting objectives
B. Conducting market research
C. Creating a budget
D. Ignoring competitor strategies
What is the purpose of segmentation in marketing communications?
A. To decrease brand visibility
B. To limit the reach of marketing efforts
C. To understand and target specilic customer groups
D. To increase advertising costs
Which marketing strategy involves creating memorable experiences to engage customers?
A. Experiential Marketing
B. Content Marketing
C. Alfliate Marketing
D. Native Advertising
Which of the following is an example of a push marketing strategy?
A. Offering discounts to customers who refer friends.
B. Placing advertisements in magazines
C. Hosting a webinar to educate potential customers.
D. Creating engaging social media conteat
What is the purpose of a call-to-action (CTA) in marketing communications?
A. To increase brand awareness
B. To engage customers in a couversation
C. To encourage immediate action
D. To build long-term relationships with customers
What is the purpose of conducting murket research in the IMC process?
A. To increase advertising costs
B. To understand consumer needs and preferences
C. To limit the reach of marketing efforts
D. To decrease brand visibility
When setting targets in a plan it's important to use SMART targets. What does SMART stand for?
A. Small, Medium, All, Real, Target
B. Sensible, Mostly, Acute, Ready, Target
C. Skillful, Mensurable, Attainable, Reasonable, Timed
D. Smart, Measurable, Achievable, Realistic, Time-Bound
What is a logo?
A. a picture showing the product advertised.
B. a phrase associated with a product.
C. a symbol a company uses for its brand.
D. all
What is the main advantage of using print advertising?
A. Flexibility in changing ad coatent
B. High reach among younger demographics
C. Ability to convey detailed information.
D. Rapid respouse to consumer feedback
What does the AIDA model stand for in IMC?
A. Attention, Interest, Desire, Action
B. Awareness, Interest, Decision, Action
C. Analysis, Identification, Development, Application
D. Advertising, Investment, Development, Analyties
Which of the following is un example of a below-the-line marketing tactic?
A. Television advertisements
B. Sponsorship of a sports event
C. Social media campaigns
D. In-store promotions
Which marketing channel involves using influential individuals to promote a product or service?
A. Direct Marketing
B. Public Relations
C. Content Marketing
D. Influencer Marketing