25 CÂU HỎI
What is the primary purpose of a call to action (CTA) in digital marketing?
A. To provide information about the company
B. To improve search engine rankings
C. To prompt an immediate response or encourage a specific action from the audience
D. To increase website loading speed
What is the main benefit of lazy loading in web development?
A. It improves SEO rankings
B. It reduces initial page load time and saves bandwidth
C. It increases the number of indexed pages
D. It improves the visual design of the website
What is link juice in SEO terms?
A. A type of penalty from search engines
B. The SEO value that one page passes to another through links
C. A measure of website loading speed
D. The number of backlinks a website has
What is the primary purpose of content optimization in digital marketing?
A. To make content as long as possible
B. To use as many keywords as possible
C. To improve content quality and relevance for users and search engines
D. To increase the number of pages on a website
What is a key aspect of effective keyword optimization?
A. Using the same keyword as many times as possible in the content
B. Focusing only on short-tail keywords
C. Incorporating relevant keywords naturally into high-quality content
D. Avoiding the use of long-tail keywords
What is the main purpose of Google Analytics?
A. To create website content
B. To manage social media accounts
C. To track and analyze website traffic and user behavior
D. To improve website loading speed
What is the primary purpose of quantitative and qualitative testing in digital marketing?
A. To increase website traffic
B. To compare two versions of a marketing asset to determine which performs better
C. To improve search engine rankings
D. To reduce marketing costs
What is the AIDA model in digital marketing?
A. Awareness, Interest, Desire, Action
B. Attract, Inform, Develop, Advertise
C. Analyze, Implement, Develop, Adjust
D. Acquire, Interact, Deliver, Assess
What is the primary purpose of remarketing in digital advertising?
A. To reach new customers
B. To re-engage users who have previously interacted with your website or app
C. To improve search engine rankings
D. To reduce advertising costs
What is the role of a landing page in digital marketing?
A. To provide general information about a company
B. To serve as the homepage of a website
C. To convert visitors into leads or customers for a specific marketing campaign
D. To improve search engine rankings
What is the primary goal of content curation in digital marketing?
A. To create original content
B. To gather and share relevant content from various sources
C. To improve website design
D. To increase advertising budget
What is the primary benefit of using marketing automation?
A. To eliminate the need for human marketers
B. To reduce marketing costs
C. To streamline and automate repetitive marketing tasks
D. To improve website design
What is the main purpose of a customer persona in digital marketing?
A. To represent the average customer
B. To create fictional characters for advertising
C. To provide a detailed profile of an ideal customer segment
D. To improve website design
What is the primary goal of conversion rate?
A. To increase website traffic
B. To improve search engine rankings
C. To increase the percentage of website visitors who take a desired action
D. To reduce marketing costs
What is the primary benefit of using SEO?
A. To improve website design
B. To help search engines understand the content and context of web pages
C. To increase website loading speed
D. To reduce server costs
What is the primary purpose of social media marketing?
A. Increase brand awareness
B. Direct sales
C. Customer service
D. All of the above
Which platform is best known for B2B marketing?
A. Instagram
B. LinkedIn
C. TikTok
D. Snapchat
Which of these is NOT a common social media metric?
A. Engagement rate
B. Reach
C. Impressions
D. Page rank
What is a social media influencer?
A. A person with a large following on social media
B. A brand's social media manager
C. A social media platform developer
D. A digital marketing professor
What does UGC stand for in social media marketing?
A. User-Generated Content
B. Unique Google Code
C. Universal Graphics Content
D. User Growth Calculation
Which platform is known for its Stories feature?
A. LinkedIn
B. Twitter
C. Instagram
D. Pinterest
Which social media platform is known for its use of hashtags?
A. Facebook
B. LinkedIn
C. Twitter
D. All of the above
What is a social media bot?
A. A robot that posts on social media
B. An automated program that performs tasks on social media
C. A type of social media ad
D. A social media management tool
What is the primary purpose of a social media calendar?
A. To track followers
B. To plan and organize content
C. To measure ROI
D. To design graphics
What is the primary purpose of Google Ads?
A. To create websites
B. To send emails
C. To display advertisements to potential customers
D. To manage social media accounts