25 CÂU HỎI
Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?
A. Targeted display ads
B. In-store signage
C. Print advertisements
D. Direct mail campaigns
Which ranking factor is most important for Google?
A. Meta keywords
B. Website speed
C. Content quality
D. Backlinks
What is the purpose of analytics and reporting in digital marketing?
A. To measure the effectiveness of campaigns
B. To track key metrics and performance indicators
C. To make data-driven decisions
D. All of the above
What is link building?
A. Creating internal website links
B. Getting other websites to link to yours
C. Linking out to other sites
D. Building a link profile
Which social media platform is best for driving traffic to your product catalogue on your website?
A. LinkedIn
B. Pinterest
C. Facebook
D. Instagram
Which web metric measures bounce rate?
A. Google Search Console
B. Google Analytics
C. Ahrefs
D. SEMrush
What is the importance of analytics in digital marketing?
A. It helps measure the success of marketing campaigns
B. It provides insights into customer behavior and preferences
C. It assists in making data-driven decisions
D. All of the above
Local SEO is important for which type of business?
A. E-commerce sites
B. Brick-and-mortar businesses
C. Publishers
D. B2B companies
What is keyword research?
A. Finding popular keywords to target
B. Finding keywords your competitors rank for
C. All of the above
D. None of the above
Which of the following is an example of a touchpoint in the consideration stage of the consumer decision journey?
A. Customer reviews
B. Email newsletters
C. Product demonstrations
D. Social media ads
How would you describe what multi-channel attribution does?
A. Gives the conversion credit to the first click
B. Assign equal percentages for conversions to every step
C. Accredits deserving touchpoints along the conversion journey
D. Gives the conversion credit to the last click
What does CTR stand for?
A. Content to Rank
B. Click Through Rate
C. Convert to Revenue
D. Content Track Ratio
Which of the following is an example of a touchpoint in the purchase stage of the consumer decision journey?
A. Checkout process on an e-commerce website
B. Customer support hotline
C. Loyalty program rewards
D. Product packaging
What is a common way to improve website performance?
A. Adding more pages to the website
B. Using larger image files
C. Minimizing HTTP requests
D. Increasing the use of external scripts
How would you describe what multi-channel attribution does?
A. Gives the conversion credit to the first click
B. Assign equal percentages for conversions to every step
C. Accredits deserving touchpoints along the conversion journey
D. Gives the conversion credit to the last click
What is the purpose of content marketing in digital marketing?
A. To create brand awareness
B. To educate and engage the target audience
C. To drive website traffic
D. All of the above
What is a touch point in marketing?
A. A physical location where customers buy products
B. Any interaction a customer has with a brand
C. A type of marketing strategy
D. A sales pitch
What is a key feature of Google Search Console?
A. It allows you to submit your sitemap to Google
B. It provides detailed information about your paid search campaigns
C. It allows you to edit your website's content directly
D. It provides information about your competitors' websites
What is the bounce rate in Google Analytics?
A. The percentage of visitors who leave your site after viewing only one page
B. The average time spent on your website
C. The number of pages viewed per session
D. The percentage of returning visitors
Which of the following is an example of a digital touch point?
A. In-store experience
B. Social media interaction
C. Television advertisement
D. Direct mail
Customer service interactions are considered:
A. Pre-purchase touch points
B. Post-purchase touch points
C. Unimportant touch points
D. Irrelevant to digital marketing
Which touch point is crucial for building brand awareness?
A. Point of sale
B. Social media ads
C. Customer service calls
D. Email newsletters
Which of the following is not a digital touch point?
A. Website
B. Mobile app
C. Print advertisement
D. Email
What is a key feature of Google Search Console?
A. It allows you to submit your sitemap to Google
B. It provides detailed information about your paid search campaigns
C. It allows you to edit your website's content directly
D. It provides information about your competitors' websites
Touch points during the purchase phase can include:
A. Customer reviews
B. Product comparisons
C. Checkout process
D. All of the above